Timothy Cuffe

Timothy Cuffe

Head of Integrated Marketing 🇨🇦

Timothy is a strategic advisor with global experience spanning financial services, education, and the public and nonprofit sectors. With expertise in narrative development, market intelligence, and executive positioning, he advises senior leadership teams on stakeholder engagement, investor communications, and brand positioning and develops strategies that align corporate objectives with broader societal impact.

Throughout his career, Timothy has built and led teams that drive growth and redefine how organizations communicate. At Nicola Wealth, he established and expanded the firm’s brand, positioning the company as one of Canada’s fastest-growing private wealth managers. 

Timothy spent a decade at Barclays as Head of Corporate Relations, Asia Pacific, where he led strategic communications, investor relations, and brand across the region. 

Timothy is a professor at the UBC Sauder School of Business, teaching business communications and marketing strategy, and mentoring the next generation of leaders through experiential, industry-aligned learning.

He also serves on the Board of the Vancouver Symphony Orchestra and advises several national charities on donor and investor engagement strategies.

Career Snapshot

• Barclays PLC – Head of Corporate Relations, Asia Pacific

• UBC Sauder School of Business – Professor, Law and Business Communications

• HSBC – Marketing, Equity Capital Markets

• Nicola Wealth – Head of Marketing

• Resonate Global Advisors – Partner

Specialties

• Marketing strategy and brand positioning

• Narrative and executive positioning

• Strategic communications and reputation leadership

• Investor Relations

• Market intelligence and trend analysis

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