Catriona Woolner Winders

Head of UHNWI & Luxury
Written By Digital Producers

Catriona Woolner Winders

Head of UHNWI & Luxury 🇬🇧

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Cat is a corporate affairs strategist and serves as a trusted advisor to ultra-high-net-worth individuals and families, business leaders, and organisations confronting critical issues and reputation management opportunities.

Combining a deep understanding of integrated brand strategy with creative communications, Cat aligns corporate narrative with risk management, helping organisations elevate their competitive position, build stakeholder trust, and drive sustainable growth. Throughout her career, Cat has guided UHNWs, industry leaders, and public figures on developing legacies and navigating critical issues discreetly and effectively.

Among her professional highlights are highly confidential legacy projects for private clients, the creation of Selfridges’ Project Earth, an industry-leading sustainability initiative, oversight of communications for both parties during the £4bn Selfridges Group transaction spanning four brands and 17,500 employees, and the founding of Paternoster, an agency committed to purposeful, customer-focused communications. She also led Kingfisher through multiple high-profile crisis incidents and managed executive communications for Walgreens’ merger with Alliance Boots, impacting over 370,000 colleagues worldwide.

She has also advised leading luxury brands including Burberry, Holt Renfrew, Brown Thomas, de Bijenkorf, Coach, and Lane Crawford, in addition to extensive work with UHNW families across Canada, Europe, and the Middle East.

Her academic credentials include a Bachelor of Arts from the University of British Columbia, studies at the Université de Paris (La Sorbonne), the Ritz-Escoffier School of Gastronomy in Paris, and the Cambridge Institute for Sustainability Leadership (Prince of Wales’s Business Sustainability Programme).

Specialties

  • Reputation management

  • UHNW and family legacy building

  • Luxury brand and consumer affairs

  • Brand building and positioning

  • International Communications

  • Sustainability

  • Crisis and recovery management

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