Chief Marketing Officer

Today’s CMOs hold unprecedented power to shape reputation. Technology has enabled direct stakeholder access — but it also heightens scrutiny and risk. CMOs must deliver campaigns that drive growth while meeting investor, regulatory, and societal expectations.

Stillpoint helps CMOs align brand, strategy, and influence to strengthen both market impact and long-term trust.

• Message development and testing

  • Build corporate narratives that reinforce brand identity while protecting corporate reputation.

  • Craft messaging on key developments that not only work for customers but also resonate with investors, employees, regulators, and lateral recruits.

  • Pressure-test concepts and campaigns to avoid reputational blowback from stakeholders.

• AI-driven visibility

  • Assess how brands are interpreted and presented by generative AI platforms, and implement enhancements that ensure authoritative, credible positioning.

  • Develop strategies and content that are machine-citable, ensuring brands surface credibly as generative AI platforms replace traditional SEO as the gateway to customer discovery and stakeholder awareness.

  • Shape authoritative narratives through structured messaging, optimized metadata, and Q&A frameworks that position organizations as trusted sources for AI-driven citation and amplification.

• Reputation and crisis management

  • Anticipate risks that may trigger consumer backlash, regulatory scrutiny, or negative press, and formulate adaptations or response strategies to avoid or mitigate them.

  • Deliver playbooks that help navigate reputational challenges swiftly. 

  • Create and conduct realistic crisis simulations that stress-test company protocols and build muscle memory – including ‘live fire’ elements.

  • Rapid response and 24/7 support to actively manage crises and minimize brand damage.

• Thought leadership and visibility

  • Partner with the C-suite to build authentic thought leadership that elevates both leaders and the brand.

  • Position the CMO as a credible, public-facing executive through speeches, interviews, and content.